Tuesday Shoesday – The ultimate espadrilles

It’s not often that I write a brand feature on my blog but after following the development of Alice X over the past couple of years I couldn’t resist writing about the long-awaited launch of the collection. With colourful designs, traditional construction and unstoppable sass, these shoes deserve to be shouted about a little. Plus, […]

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Branding research – the new face of marketing

I’m sick of David Beckham. He’s everywhere. He’s basically stalking me and I can’t get away from him. Okay, okay, I admit it, I haven’t got a crazy fan – I’m talking about David Beckham ‘the endorsement’. He’s in my magazines, popping up on my screen, and all over my TV in advertising campaigns for […]

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Building your own personal brand ~ brand purpose & the next step

A couple of weeks ago I told you all that I’d just finished my leisure-learning course on Secret Power of Brands – a degree-level course from the University of East Anglia. Although I enjoyed the course, it was very business-focussed throughout and I learnt a lot about the history and methods of branding. It wasn’t […]

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Building your own personal brand – what does the world need to know?

Good news on a rather cloudy Thursday – we have finally arrived at the third segment on the subject of personal branding and I’m sharing the last set of questions in order to determine your personal brand purpose. I am so surprised by the great reaction I’ve had from bloggers, job-hunters, brands, tweeters and friends on the articles I’ve […]

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Building your own personal brand ~ What are you good at?

Last week I started a bit of a discussion on personal branding and I’ve been surprised by the amount of positive responses I’ve had to this mini-series. Even well-established bloggers – people that I think already have a much stronger brand than I do – have been getting in touch to say how much it […]

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Building your own personal brand – What do you love?

During the week I wrote about the “Secret Power of Brands” course that I have just completed and how the last lesson on personal branding turned out to be the most valuable to me as a blogger. I’d never really considered myself a ‘brand’ before, but my blog certainly is projecting an image of me […]

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