5 Useful tools to get your new business off on the right foot

When you’re starting your own business, there are a whole host of tools to help you on your way to entrepreneurial success. Whether it’s cloud-based finance apps to help manage your cashflow, or scheduling apps to manage your time, you won’t be short of options when you finally take the leap into self-employment. However when it […]

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Christmas TV ads

The clocks go back, the nights get longer, the weather turns chilly and I start wearing slippers. There are many things that denote the start of winter for me but there’s one thing that many people all around the country use as a signifier that Christmas is on its way; the launch of Christmas TV […]

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Bloggers – Learning digital marketing IS important!

Ever wondered why some blog posts go viral, why some content is shared more than others and why you’re seeing the same things being pinned over and over again? Do you ever get just a little jealous that a fellow blogger’s article on ‘5 tips for a happy life’ is getting hundreds more hits than […]

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Branding research – the new face of marketing

I’m sick of David Beckham. He’s everywhere. He’s basically stalking me and I can’t get away from him. Okay, okay, I admit it, I haven’t got a crazy fan – I’m talking about David Beckham ‘the endorsement’. He’s in my magazines, popping up on my screen, and all over my TV in advertising campaigns for […]

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A day in the life…

Hello. Welcome to a day in my life. Wait, don’t go – it’ll be interesting, honest! After my ‘personal branding’ lesson last month, I realised that I really did want to share more about myself with my lovely readers and I think it’s only fair that I give you an insight into my daily life as […]

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Building your own personal brand ~ brand purpose & the next step

A couple of weeks ago I told you all that I’d just finished my leisure-learning course on Secret Power of Brands – a degree-level course from the University of East Anglia. Although I enjoyed the course, it was very business-focussed throughout and I learnt a lot about the history and methods of branding. It wasn’t […]

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Building your own personal brand – what does the world need to know?

Good news on a rather cloudy Thursday – we have finally arrived at the third segment on the subject of personal branding and I’m sharing the last set of questions in order to determine your personal brand purpose. I am so surprised by the great reaction I’ve had from bloggers, job-hunters, brands, tweeters and friends on the articles I’ve […]

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Building your own personal brand – What do you love?

During the week I wrote about the “Secret Power of Brands” course that I have just completed and how the last lesson on personal branding turned out to be the most valuable to me as a blogger. I’d never really considered myself a ‘brand’ before, but my blog certainly is projecting an image of me […]

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How to build your own personal brand

As a girl who has been a student for most of her adult life, you’ll remember how I struggled with not starting a course in September this year and how I wrote about the quick U-turn I made when I discovered that I could study a free module from the University of East Anglia. It […]

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British summer classic drink – Pimms goes patriotic

If anyone ever asked me what the best British summer drink is, I’d always plump for Pimms. As a summer spritzer drink it’s pretty universally adored; it’s girly but not too girly that the lads won’t drink it, it’s a refreshing long drink, and it’s always nice to have a bit of fruit floating in your […]

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