How to create your own business website or e-commerce store on a budget

April 20, 2019.Reading time 8 minutes.

Have you thought about starting up your own online business? Do you have a unique idea that will appeal to others? If so, what’s holding you back? One of the most common answers is the amount of money required to create a website from the ground up. But it doesn’t have to cost a small fortune to create an online presence if you build it yourself. Here’s how…

How to start an online shop when you don’t have any stock

March 27, 2019.Reading time 7 minutes.

If you want to start a side-hustle business selling your designs and products but don’t have the premises for a physical shop, online retail could be the solution. All you need are plenty of creative and unique designs and, wait for it, no actual stock..!

The complete content marketing guide for entrepreneurs & small businesses

March 7, 2019.Reading time 14 minutes.

If you’re an entrepreneur setting up your own company it may be difficult to figure out what kind of marketing is going to work best for your business. Here are some reasons why content marketing could work for you…

3 Reasons why blogging is important for your business

January 31, 2019.Reading time 7 minutes.

If you’re an entrepreneur, blogging is a great way to market your side-hustle business – it’s cost-effective, it boosts your company’s search-engine ratings, and can help you attract consumers. Still not convinced? Here are 3 reasons you need to start a blog today…

The 5 steps to starting your own home-based side-hustle business

January 26, 2019.Reading time 6 minutes.

Starting your own side-hustle business can seem like a daunting task but, if you break it down, it’s just a series of checkboxes you have to work through. Here’s what you need to know about starting a home-based business…

4 Great reasons why you should consider shopping local in 2019

January 18, 2019.Reading time 7 minutes.

Sometimes it’s hard to avoid spending money with corporate companies. They often offer attractive deals and then there’s the fact that many big chains are conveniently on your high street – or on your screen. But, when you’re presented with the choice, here are 4 reasons why you should choose to shop locally…

5 Things you can do online today to improve your future career

November 24, 2018.Reading time 6 minutes.

With every type of information, product and service available on the internet, it’s never been easier to take control of your life and future. Online services can make your life admin easier and even help you change your career so here are five important things you can do online to boost your future life and business…

How to use your crafting skills to make extra money in your retirement

November 2, 2018.Reading time 3 minutes.

Imagine spending your retirement making money by doing a craft you love – wouldn’t that be fantastic? Here’s how you can get started on a craft business straight away…

4 Ways to manage the budget of your small business

August 17, 2018.Reading time 5 minutes.

Managing the budget for your small business is one of the main things that an entrepreneur needs to deal with. No matter whether your business project meets the objectives set out in the beginning, and is delivered on time, if it goes wildly over budget, it is not going to be considered a success. And, of course, it is easy for businesses to go over budget, especially when changes are made. Keeping that in mind, read on to discover some top tips on how to manage the budget of your small business effectively.

8 Reasons why women are excellent at eCommerce (& why an online shop could be your side hustle!)

May 9, 2018.Reading time 9 minutes.

I think it’s time to celebrate women in business and I want to show you how your skills can lead to exceptional success. ECommerce is a hot topic in the business market, especially for people who want to make an extra income with a side hustle, so read on to find out why you might […]

How bookkeeping makes your home business more money

October 24, 2017.Reading time 6 minutes.

Bookkeeping is a bit like the difference between maths and art in school. Some people are good at one, with others preferring the opposite, and the two rarely meet. I know that was certainly the case for me anyway! Among most home business owners, finding creative ways to grow is the art, and bookkeeping falls into […]

My home office makeover + sit/stand desk solution

May 1, 2017.Reading time 8 minutes.

I’m getting a home office! And May will be the month that it happens. Finally, a space I can work in all year round with having to move myself and my laptop in and out of the house. Of course, I love working in my little vintage caravan for most of the year, but when […]

5 Useful tools to get your new business off on the right foot

April 27, 2017.Reading time 6 minutes.

When you’re starting your own business, there are a whole host of tools to help you on your way to entrepreneurial success. Whether it’s cloud-based finance apps to help manage your cashflow, or scheduling apps to manage your time, you won’t be short of options when you finally take the leap into self-employment. However when it […]

Bloggers – Learning digital marketing IS important!

September 29, 2015.Reading time 5 minutes.

Ever wondered why some blog posts go viral, why some content is shared more than others and why you’re seeing the same things being pinned over and over again? Do you ever get just a little jealous that a fellow blogger’s article on ‘5 tips for a happy life’ is getting hundreds more hits than […]

Branding research – the new face of marketing

March 22, 2015.Reading time 5 minutes.

I’m sick of David Beckham. He’s everywhere. He’s basically stalking me and I can’t get away from him. Okay, okay, I admit it, I haven’t got a crazy fan – I’m talking about David Beckham ‘the endorsement’. He’s in my magazines, popping up on my screen, and all over my TV in advertising campaigns for […]

6 steps to setting up your own online clothing store

January 21, 2015.Reading time 9 minutes.

Clothing and fashion have always been lucrative markets and, despite a dip in high street sales here in the UK, the online clothing trade has remained fairly buoyant. And it seems that more and more people are realising that they too could be part of this online market. If you love fashion magazines, enjoy researching the […]

Be inspired & make it happen – my update.

October 11, 2014.Reading time 8 minutes.

I don’t know if you remember, but back in June I wrote about a piece of research I’d read about the career and life goals of women. It seemed to be talking directly to me as it looked into the dreams of the participants and gave an insight into the timescale that women today aim […]

Watch out! It’s time to change…

September 25, 2014.Reading time 12 minutes.

Have you noticed that the days are already feeling shorter just by the evenings being slightly darker than usual? I’ve actually felt more rushed than usual in my work, and I feel like it’s taking up all of my day and I just don’t have the time to relax in the evenings. I know this […]

Dressing to close the deal

July 25, 2014.Reading time 6 minutes.

Being self-employed, it’s sometimes difficult for me to know what to wear for business events – should I go corporate and professional or should I try to stand out from the crowd? Similarly if you’re working in an office and going to a sales call, making a pitch or meeting with a client, it’s sometimes tricky to work […]

How can a free credit report save you money?

July 23, 2014.Reading time 4 minutes.

Most of us would shudder at the idea of getting a credit report – all your financial misdeeds and mistakes summed up on one damning piece of paper. But sooner or later we all have to face up to our financial past in order to start building a financial future. That’s why a free credit […]

What’s in your bag? Travel essentials of top entrepreneurs

July 21, 2014.Reading time 5 minutes.

Travelling for business can be tiring and stressful at times, what with all those long flights, jet lag, endless hotel stays and numerous meetings. Sometimes surviving a business trip is all about packing the right things so you can travel in greater comfort. Here are some of the things that top entrepreneurs take with them […]

Cassiefairy’s top tips for promoting your business online

October 17, 2011.Reading time 9 minutes.

The average person experiences up to 3,000 advertising messages per day, so the biggest risk for a business is to be lost within this barrage of marketing. But businesses too need to certain that they are not adding to the problem of junk marketing themselves. How many emails have you received this week from businesses […]

Cassiefairy article published in Creative Crafting Magazine

September 30, 2011.Reading time 1 minute.

I was absolutely thrilled to be asked by Creative Crafting Magazine to contribute an article on online promotion techniques following the masterclass I hosted on Creative Connections in honour of the network’s 2 birthday celebrations. I’m extremely excited to be able to bring you a sneak peek at the article and the full magazine will […]

I loved our Creative Crafting chat – maybe we could do it again?

August 29, 2011.Reading time 3 minutes.

I am pleased to report that my chat session on the Creative Connections network on Tuesday 19th Aug went swimmingly! Loads of crafty individuals gathered together on the network and in their chatroom to join the birthday celebrations of Creative Connections – the social network linked to Creative Crafting magazine. Here’s the link to the […]

Cuppa Tea & a Chat with Cassiefairy

August 10, 2011.Reading time 3 minutes.

I’m very excited to have been invited to host a Creative Masterclass in honour of Creative Connections’ birthday next week on 16th August. Creative Connections is a brilliant social network for crafters and business people and it produces the famous online magazine Creative Crafting. The subject of the chat masterclass is “Turning your hobby into […]

That’s what Bank Holidays are for:

April 28, 2011.Reading time 1 minute.

I spent a lovely sunny bank-holiday monday morning at a carboot sale, where I purchased a men’s blue t-shirt for 30p – I had a craft project in mind and needed some fabric before I could carry on with my plan to make a patriotic noticeboard. A few bits of ribbon and a lot of […]

Tutus in fashion ?

March 15, 2011.Reading time less than 1 minute.

I ‘ve been having a look around on the internet for some tutu-based inspiration from fashion designers that I admire and some of these are absolutely beautiful – but then again, some are absolutely crazy and even I would never wear them out in public! Let me know what you think of these designer gowns and […]