Bloggers – Learning digital marketing IS important!

Ever wondered why some blog posts go viral, why some content is shared more than others and why you’re seeing the same things being pinned over and over again? Do you ever get just a little jealous that a fellow blogger’s article on ‘5 tips for a happy life’ is getting hundreds more hits than […]

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Branding research – the new face of marketing

I’m sick of David Beckham. He’s everywhere. He’s basically stalking me and I can’t get away from him. Okay, okay, I admit it, I haven’t got a crazy fan – I’m talking about David Beckham ‘the endorsement’. He’s in my magazines, popping up on my screen, and all over my TV in advertising campaigns for […]

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Interior design inspiration: Hollister

I’ve never been into a Hollister shop before. I know some of you will be regular shoppers and this whole blog post will be old news to you but for me, my visit to the Cambridge store was an adventure in terms of marketing and retail display. I’d never even seen the exterior of a […]

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