Building your own personal brand ~ brand purpose & the next step

A couple of weeks ago I told you all that I’d just finished my leisure-learning course on Secret Power of Brands – a degree-level course from the University of East Anglia. Although I enjoyed the course, it was very business-focussed throughout and I learnt a lot about the history and methods of branding. It wasn’t until the very last lesson that my imagination was sparked by the content – creating your own personal brand.

Now this was relevant to me! And, I figured, was quite relevant to a few of you too. So I posted a little article about the course and was overwhelmed by the response from fellow bloggers, writers and pals who were making over their CVs and online profiles. I couldn’t leave it there and went on to share all of the questions needed to determine the three elements of building a personal brand:

• What are you passionate about?
• What are you good at?
• What does the world need to know?

Each of the segments above have a number of questions to answer in order to determine your answer to each section – click on the links above to complete the questions for yourself and you’ll find it easier to find out what your passions, skills and positions are. I am particularly lazy with doing self-help tasks like this and probably wouldn’t have actually completed these questions if I hadn’t been blogging about it, so if you really feel like you can’t be bothered, maybe write down your answers in a blog post and send me the link to share – at least you’ll feel like you’re doing something worthwhile with your time rather than just faffing around with branding jargon.

The questions really did help me focus on myself and my abilities and has even led me in a slightly new direction in my work and I’m hoping to incorporate it into my blog as I go on – so I’d really recommend that you have a go at doing it! Once you have the answers to the questions you’ll have determined your brand purpose and can work on showing it off to the world.

My segments are: I am passionate about sustainable living and saving money through thrifting and recycling/upcycling. I am good at communicating, research and sharing knowledge through writing. The world needs to know about the impact of making ethical decisions and the importance of creativity. My brand purpose is therefore: Create and communicate written content which encourages an economically and ecologically friendly lifestyle. So you can expect to see more of this on the blog soon! I know I already share bits here and there about recycling, thrift and charity in all areas of life but now that I have a brand purpose, it will influence most of my work and I will be more likely to create cohesive content – plus I’ll feel that my work is more worthwhile. Or at least I hope it will be!

At this stage the course sums up by suggesting looking at how you can implement your brand purpose in the future. For me, it’s as simple as making positive changes to the blog. But for people in other roles, who may be writing a CV or thinking about a change in career direction based on their brand purpose, it’s about making the positive changes happen. So here’s what to do next::

• Appoint your own personal advisory board – choose six people who can help you achieve your ambition, ask each one if they will be on your informal ‘board’, usually they’re delighted to!
• Ask for help with things you’re unsure of and see if one of your ‘board’ would become a mentor for you.
• Publish yourself – get your ideas out into the world and your content will earn you respect
• Coordinate your personal profiles online so that they all point towards a shared direction for your personal ‘brand’

I really hope that the sharing of my progress through the personal branding section of the course has helped you and if you’re interested in taking the course for yourself, the UEA are running it again as a completely free online course via Future Learn – it starts on 24th Feb and you can complete it at home and in your own time. I just want to point out that I’m not sharing a sponsored link or promoting the course or anything like that, I’m just sharing the info so that you guys don’t miss out if you fancy doing it for yourself! Let me know how you get on with implementing your own personal brand and drop me a line if you need a helping hand with anything – I’m always here to help! 🙂