Building your own personal brand – what does the world need to know?

Good news on a rather cloudy Thursday – we have finally arrived at the third segment on the subject of personal branding and I’m sharing the last set of questions in order to determine your personal brand purpose. I am so surprised by the great reaction I’ve had from bloggers, job-hunters, brands, tweeters and friends on the articles I’ve been writing over the past couple of weeks on the subject of personal branding. It seems like everyone can get something out of answering the questions I’ve been posting to answer ‘What am I good at?‘ and ‘What am I passionate about?’. Whether we have a shop, blog or are writing a CV, it’s been a good starting point for us to really think about what makes us special and what we want to do in life.

We’ve previously chatted about the course that I was studying, the ‘Secret Power of Brands’, and at the very least I was hoping that I’d be able to share a little more about myself and my life with you all by answering the personal branding questions ‘in public’. In truth, I probably wouldn’t have got round to answering the questions at all if it had been left up to me to do it on my own, but going through them for the benefit of us all has forced me to consider each answer carefully and has actually resulted in me having a little bit of a rethink about my work. Have you been answering the questions too? What conclusions have you made so far? Here are the last set of questions which aim to answer the question ‘What does the world need to know?’.

personal brand purpose UEA

Sorry for the blurry image, it’s one of the slides from the UEA Secret Power of Brands course.

Identify issues or themes affecting your industry or line of work My greatest problem within my industry is the level of competition. I don’t mean competitiveness, although undoubtedly this does go on, but I just choose to ignore it because (other than during music quizzes) I’m not at all competitive. I mean the sheer volume of other people doing the same things that I am doing; writing and blogging. First of all, the global nature of blogging means that I have a whole world of amazing blogs to compete with and could not possibly find out every single one of my blog ‘competitors’ because there are millions… And even in my subject sector (what exactly is that? thrift? fashion? DIY? lifestyle? food?) there are just too many for me to even research. In terms of writing, when I am aiming for national publications, I’m competing with all the other talented journalists in the country who all want to land a great article job or regular column for a digital publication. No doubt we all have our own specialisms and writing styles but again it’s a tough industry to break into and maintain a career in due, in part, to the vast numbers of ‘competition’.

What’s currently broken? I think that there is a proliferation of digital publications and blogs who are not generating new content but are simply reposting other people’s ideas and content, writing lists and relying on images and less on writing or being creative. Some websites are specialists at this and I am happy to read them and even use them as a resource but when there are so many amazing writers out there, it seems a shame that publishers want to commission shorter written articles and more of these ‘top 5 of such and such..’ posts.

What is the competition failing at? Possibly monetising their work. If bloggers and writers were being paid properly and regularly they would be able to dedicate more time to their work and the standard of their content would perhaps be better. I’m not saying that a half-an-hour post is any less important than something that has been researched and written over a week – I myself can really spurt something out quickly if I’m passionate and knowledgeable about the subject – I just want all writers to be given the means to be more creative in their work and needing to write a large volume of content quickly in order to pay the bills is never the best way to inspire creativity and new ideas.

How could your skills help? I think that my passion comes across in my writing – or at least I hope it does – and this will help my writing to stand out amongst all the other articles out there. I hope that I can create happy relationships with my readers – who I usually chat with as friends too! – and that they will come back to read my work wherever it is published. Therefore my writing will hopefully continue to land me more commissions and contracts so that I may dedicate more time to my ‘art’ and spend time researching, writing, photographing and creating engaging new content.

And that’s all for this section. I’ve actually not enjoyed answering these questions as much as the previous two segments and I think that’s because the questions have taken a negative stance, you know how much I hate to be a sour-puss. At least I have determined what I don’t want my work to become! Plus, I have found out that money is more important to me than I thought, something that I never thought I’d say – all of us artists, writers, crafters and creatives do what we do because we love it and would do it anyway even if we were not being paid – but I’ve found out that more paid work would enable me to spend more time on my work and perhaps better improve the quality of my research and writing – maybe! I don’t want to compete with ‘everyone in the world’ but I do want to carry on making an impact in my own corner of the world.

How have you found answering these questions? As difficult as I did? What results do you have for the ‘what does the world need to know’ segment? There is one final post on it’s way to analyse your ultimate brand purpose and how to work with this in the future so please check back soon to finish off this project with me 🙂

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Cassie is a freelance writer with a Masters degree in lifestyle promotion studies. She loves to 'get the look for less' so regularly shares thrifty fashion posts, DIY interior design ideas and low-cost recipes on her blog.

3 thoughts on “Building your own personal brand – what does the world need to know?

  1. I totally agree with you that bloggers would probably offer more creative content if they could earn a living from their writing. After all, we are often also promoting brands etc in what we do and should quite rightly be commissioned for this, especially if we have a wide readership. Your passion does indeed come across and I really enjoy reading your posts. x

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