Building your own personal brand ~ brand purpose & the next step

I might be a little bit slow to catch on but I’ve just found out that most of the world has been calling Wednesdays ‘Hump Day’. I’ve heard it a few times and some of the US-based books I’ve been reading have been referring to hump day, but I’ve only just googled it and found out the meaning of this nickname. It’s always been a mystery to me as to why I have less oomph on a Wednesday and sometimes get into a big sulk because I don’t want to do any work – but now I know that everyone else is feeling the same and that that there’s even a ‘technical’ term for it, so it’s not just me, phew! In honour of hump day, I’ve procrastinated this morning and had a reading session rather than getting on with writing this blog post, but I’m here now and ready to roll. So welcome to another Hump Day and I hope you’re feeling as optimistic about getting over the ‘hump’ of Wednesday into the downhill slide towards the weekend as I am. It’s a particularly fun weekend coming up for me because it’s Valentine’s Day on Friday which will mean I get at least a few hours of my husband’s undivided attention. I also have a fun first-weekend-in-half-term planned which includes a car boot sale rummage, afternoon tea with my husband’s family and a naughty night out with my BFF and her boyfriend. After this little glimpse into the impending weekend I think I can cope with this hump day well.

Anyway, onto the topic in hand. A couple of weeks ago I told you all that I’d just finished my leisure-learning course on Secret Power of Brands – a degree-level course from the University of East Anglia. Although I enjoyed the course, it was very business-focussed throughout and I learnt a lot about the history and methods of branding. It wasn’t until the very last lesson that my imagination was sparked by the content – creating your own personal brand. Now this was relevant to me! And, I figured, was quite relevant to a few of you too. So I posted a little article about the course and was overwhelmed by the response from fellow bloggers, writers and pals who were making over their CVs and online profiles. I couldn’t leave it there and went on to share all of the questions needed to determine the three elements of building a personal brand:

Each of the segments above have a number of questions to answer in order to determine your answer to each section – click on the links above to complete the questions for yourself and you’ll find it easier to find out what your passions, skills and positions are. I am particularly lazy with doing self-help tasks like this and probably wouldn’t have actually completed these questions if I hadn’t been blogging about it, so if you really feel like you can’t be bothered, maybe write down your answers in a blog post and send me the link to share – at least you’ll feel like you’re doing something worthwhile with your time rather than just faffing around with branding jargon. The questions really did help me focus on myself and my abilities and has even led me in a slightly new direction in my work and I’m hoping to incorporate it into my blog as I go on – so I’d really recommend that you have a go at doing it! Once you have the answers to the questions you’ll have determined your brand purpose and can work on showing it off to the world. Here’s an example of what Richard Branson’s three segments would look like so that you can get an idea of how each section contributes to the overall brand purpose:

richard bransons personal brand purpose UEA

Sorry about the blurry image – it’s a slideshow from FutureLearn

My segments are: I am passionate about sustainable living and saving money through thrift and recycling/upcycling. I am good at communicating, research and sharing knowledge through writing. The world needs to know about the impact of making ethical decisions and the importance of creativity. My brand purpose is therefore: Create and communicate written content which encourages an economically and ecologically friendly lifestyle. So you can expect to see more of this on the blog soon! I know I already share bits here and there about recycling, thrift and charity in all areas of life but now that I have a brand purpose, it will influence most of my work and I will be more likely to create cohesive content – plus I’ll feel that my work is more worthwhile. Or at least I hope it will be!

At this stage the course sums up by suggesting looking at how you can implement your brand purpose in the future. For me, it’s as simple as making positive changes to the blog. But for people in other roles, who may be writing a CV or thinking about a change in career direction based on their brand purpose, it’s about making the positive changes happen. So here’s what to do next::

  • Appoint your own personal advisory board – choose six people who can help you achieve your ambition, ask each one if they will be on your informal ‘board’, usually they’re delighted to!
  • Ask for help with things you’re unsure of and see if one of your ‘board’ would become a mentor for you.
  • Publish yourself – get your ideas out into the world and your content will earn you respect
  • Coordinate your personal profiles online so that they all point towards a shared direction for your personal ‘brand’

I really hope that the sharing of my progress through the personal branding section of the course has helped you and if you’re interested in taking the course for yourself, the UEA are running it again as a completely free online course via Future Learn – it starts on 24th Feb and you can complete it at home and in your own time. I just want to point out that I’m not sharing a sponsored link or promoting the course or anything like that, I’m just sharing the info so that you guys don’t miss out if you fancy doing it for yourself! Let me know how you get on with implementing your own personal brand and drop me a line if you need a helping hand with anything – I’m always here to help! 🙂



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Cassie is a freelance writer with a Masters degree in lifestyle promotion studies. She loves to 'get the look for less' so regularly shares thrifty fashion posts, DIY interior design ideas and low-cost recipes on her blog.

4 thoughts on “Building your own personal brand ~ brand purpose & the next step

  1. That’s great news Katy, I’m sure you’ll get a lot out of it! Let me know how you get on with the course

  2. Thanks Lisa, let me know how you get on! I’ve checked out your blog and really like it so have followed you on Bloglovin and twitter – looking forward to reading more of your posts 🙂

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