Ever wondered why some blog posts go viral, why some content is shared more than others and why you’re seeing the same things being pinned over and over again? Do you ever get just a little jealous that a fellow blogger’s article on ‘5 tips for a happy life’ is getting hundreds more hits than the similar post you wrote yourself a few months ago? There can be a lot of factors affecting the popularity of the posts, but only one thing affects the visibility of articles online and that’s SEO.
It’s the difference between your blog post being presented to new readers on Google or being skipped over entirely by the search engines. You may have content that fits exactly what a reader is searching for, but if you’ve given the search engines no clues that your article is relevant, it still won’t show up your blog post. And with thousands and thousands of blog posts being published everyday, search engine optimising is extremely important in getting your wonderful content out to those readers.
As long as SEO remains a mystery – something technical and jargon-filled – bloggers and small businesses will continue to shy away from it. There are, of course, companies out there who will do your SEO for you but the kind of SEO agency that I could afford to work with to improve my SEO would probably make my situation worse by building poor-quality links and end up being penalised by Google. In fact, a recent survey of 1000 small businesses indicates that 15% of them have actually been negatively impacted by the service they received from their SEO provider so why risk paying someone to help with your SEO when you can learn all the techniques yourself.
When you understand digital marketing and all the methods that the search engines use to rank your blog post or page, you can easily make small changes to your own content to make it fit in with the requirements of the search engines to help your content become more visible. And Simply changing your title tags will make a difference immediately, and you can see how it affects your search engine result page (SERP) position within a day or two because your page will rise up in the ranks (or drop – don’t worry, it can be undone by putting the old tags back!) within 24-36 hours.
It might take time to implement all the changes you want to make, but once you know what you’re doing, you can make a few adjustments each time you sit down to work on your blog and over the course of a few months you’ll see a good increase in the level of traffic to your website. If you’re interested in learning digital marketing techniques, it’s a good idea to seek out private SEO tuition rather than joining a generic class, as you will be more likely to learn methods that are relevant for your particular type of business or blog. That way you can focus on learning the key aspects of SEO that you can action in everyday life, such as keyword density and internal linking, and not waste your valuable time on.
Once you’ve learned how to do your own digital marketing, you’ll be able to make sure that all new content is optimised, and can work back over previous posts to ensure that they reach new readers. Your blog traffic will increase and you’ll be the blogger whose content is everywhere!