Can you believe that Fashion Targets Breast Cancer has already been running for 20 years?! I remember being a teenager when this ground-breaking campaign first launched – where have those years gone? Nonetheless the 2016 campaign has launched and is celebrating 20 years as the nation’s most powerful fashion movement.Running until the end of May, the campaign calls on British shoppers to buy something stylish from their 2016 fashion collection. Your support raises important funds for Breast Cancer Now’s vital research into breast cancer so what better excuse do you need to do a spot of shopping this month? The exclusive fashion collection is available at some of the high-street’s best loved retailers, including Marks & Spencer, Debenhams, River Island, Topshop, Laura Ashley, Simply Be, Hush, The Fold, SVP and Blow Ltd. Over the past two decades shoppers have raised over £14 million to fund pioneering breast cancer research simply by shopping! Whether you’re investing in a whole new wardrobe or buying a piece of jewellery to show your support (such as my gorgeous bracelets from River Island), you can make your money really count by choosing items from the Fashion Targets Breast Cancer collection. Just check out fashiontargetsbreastcancer.org.uk/lookbook where you can browse through the collection. Here are just a few of my favourites:
The collection celebrates the best fashion moments from the past decades and includes some ‘throwback’ styles (I thought this was worth a mention, seeing as it’s Thowback Thursday today!) such as spaghetti strap tops, bodies and cropped tees, which remind me of the 90s when the Fashion Targets Breast Cancer campaign first launched. But it’s not all ‘gimmicky’ fashion – there are plenty of casual staples, glamourous knock-out pieces and plenty of inspiration for Spring/Summer outfits. Most importantly, every single item guarantees a minimum 30% donation to Breast Cancer Now. Prices start at a thrifty £2 (again, my bracelets are a good example of this) so it’s easy to ‘Wear Your Support’ no matter what your shopping budget is. Breast Cancer Now is the UK’s largest breast cancer charity. They have already made incredible advances to combat the disease, and today more women beat breast cancer than ever before. Every penny donated to the Breast Cancer Now goes towards reaching the target that, by 2050, no woman will die from breast cancer. I am delighted to be working with them to tell you all about this thoroughly worthwhile campaign. I’d love you all to head out to the shops this weekend and treat yourself to something new from the Fashion Targets Breast Cancer collection – just one purchase could make all the difference. Thanks for reading guys, and let me know if you buy something from the range by leaving me a comment below or tweeting me @cassiefairy.