As you will probably know if you have read my blog for a while, my husband is an artist and runs a number of events as well as curating exhibitions and art projects. For him it is really important to get information about his art events out there so that interested people can attend. Spreading the word about events or projects can be tricky. Social media is a fab way of advertising event details to your followers, but what if you want a wider reach or appeal to people who may not have a Facebook or twitter account?
Leaflet printing is one option. Printed leaflets or flyers are an affordable way of advertising and for Andy they are the perfect way to spread the word about his events. A simple eye-catching leaflet is an effective way of grabbing people’s attention and showcasing some of the pieces that they will be able to see. You don’t have to spend hours designing a complex leaflet, I find that often the most effective adverts or branding are the most minimal. A busy, fussy leaflet would certainly put me off! You also risk losing the important information such as the time and date of the event if you have a cluttered leaflet.
Here are a few tips on designing the perfect leaflet for you event:
- Sounds obvious, but make sure the copy highlights your event or services
- Keep the layout simple, let your message stand out
- Think about your colour scheme – do you want bright, vibrant colours or muted pastels? Classic monochrome can also look stunning
- Think about your target audience – will it appeal to them?
- One last thing to consider is whether you go for a one sided, double sided leaflet or folded leaflet
Once you’ve come up with your design and found a leaflet printing company how are you going to distribute them? Andy has a few places where he knows they will be happy to put a few of his leaflets advertising exhibitions or events. I would recommend asking around in shops or businesses where you think your target audience will visit.
I hope this has been useful and given you a few ideas on how you can advertise an event. If you want to check out any of Andy’s work or upcoming events then check out his website www.Andy-Greenacre.co.uk