Tuesday Shoeday ~ Jellies for 2015

I’ve just returned from a weekend break at a cheesy seaside resort here in the UK and it has inspired me to write today’s Tuesday Shoesday blog post. It’s not beach hut pastels or sandy-beach flip-flops that have inspired me; instead it’s the tacky footwear from my childhood – the jelly shoe. I’m sure that everyone has worn a pair of jellies in their lifetime – I’m talking maybe 20 years ago, when you just a young whippersnapper, remember?? – and I was no exception.

I’ve been going to the same seaside town every summer since I was a toddler and from as young as I can remember I’ve always wanted a pair of jelly shoes. I’ve eyed them up in beach-side shops for years and was captivated by their bright colours. I saved my pocket money so that I could invest in a glittery pair of clear jellies when I was 10 and I wore them throughout the summer holidays. They keep little feet safe from the sharp stones on the sea-bed and look equally cool walking down the promenade as they do on the beach. I felt so trendy in my jelly shoes when I was a ‘tweenager’ and I’m not sure I’ve ever felt quite the same about any other footwear since.

sophia webster jelly pvc vinyl shoes for 2014 2015

With WGSN predicting the growth of vinyl shoes for 2015 I think the jelly shoe could be making a fashionable comeback. The worldwide trend forecasters have highlighted clear PVC panels and boiled-sweet colours for future footwear, naming the trend ‘luxury plastics’. I’ve already seen lots of fashion stories featuring jelly sandals and rubber flip-flops, and designers such as Sophia Webster are creating shoes that are decidedly jelly-eqsue (above).

So when I went into the very same beach-side kiosk this year and saw rows of jelly shoes on the shelves, beside inflatable rubber rings, kites and cheap sunglasses, my mind went into over-drive. Now that I’m a grown-up I can buy my own jelly shoes whenever I want so I started frantically rummaging through the selection to pick out my ultimate pair. I very quickly realised that the jelly sandals were available in every size… up to a size 2. No adult sizes in sight (I wonder why?) and my bottom lip came out in a pouty sulk.

 

jelly shoes for summer 2014 from asos new look and mr shoes

Now that I’m home from my short break, I’ve made it my mission to find a pair of adult size jelly shoes and after a quick online search, I’ve not been disappointed. Well, I’d still rather be able to buy a pair from a sea-front kiosk, like I’d always imagined as a child, but these shoes come a close second! These shoes all come in different colours, styles and adult sizes but my favourites are these block-heel jelly shoes from New Look,  my favourite childhood glittery sandals from Mr Shoe and on-trend coral solid-colour gladiators from ASOS.

Let me know what you think about jelly shoes – are they just for the children or can adults wear them too? If you already have your own jelly shoes please tweet me a snap to @Cassiefairy I’d love to see them!

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Cassie is a freelance writer with a Masters degree in lifestyle promotion studies. She loves to 'get the look for less' so regularly shares thrifty fashion posts, DIY interior design ideas and low-cost recipes on her blog.

6 thoughts on “Tuesday Shoeday ~ Jellies for 2015

  1. You’re so right, it’s definitely a marmite situation – I hadn’t thought of it like that before! 🙂

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